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The Changing Face of NASCAR

 

April 10, 2008

Mickey Mills - SCR

 

The landscape of NASCAR is changing before our eyes. It started long before the famed Wood Brothers Race team failed to get into this years Daytona 500. Maybe it started changing the day we lost Dale Earnhardt. When it started changing is not as important as how it is changing. 

 

Change is not a bad thing when it is a change for something better, whether all the recent changes in NASCAR are for the better or worse remains to be seen. The teams that have been able to change their organizations in relation to the direction of the sport are experiencing the highest level of success.

 

The story this season has not been the domination of the super teams. The story is the slow painful decline of the old school race teams. Through the years the sport has lost its share of car owners that were instrumental in building stock car racing into what it is today. Guys like Bud Moore, Junior Johnson, Junie Donleavy, and a host of others garnered a lot of success when they were here, but ultimately had to exit the sport falling behind the competition in technology, personnel and funding.

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The dies were cast for Donleavy when sponsor Sara Lee demanded he move his racing operation from Virginia to North Carolina in 2001. He refused and Sara Lee took their sponsorship and driver Hut Stricklin to Bill Davis Racing. Teams located outside Charlotte or surrounding towns have historically been unable to keep up with technology and personnel. The Donleavy operation shut down in 2005 after struggling to make races for the previous three seasons.

 

Junior Johnson Racing, who won six championships with cars driven by Cale Yarborough and Darrell Waltrip, was positioned to become one of the super teams, yet through various circumstances, Johnson left the sport never to return. Brett Bodine bought the operation from Johnson in 1996. However without full time sponsorship he closed the books on the team at the end of the 2003 season.

 

The latest casualty is Morgan-McClure Motorsports (MMM). After competing for 25 years in NASCAR’s top series with drivers such as Rick Wilson, Sterling Marlin, and Ernie Irvan, the owners announced that they would not be competing in the 2008 Daytona 500 unless sponsorship could be found. MMM hopes to return sometime during the ‘08 season if they are able to secure sponsorship.

 

Next to fall could be the mighty Yates Racing (YR) (Formally Robert Yates racing). Dark clouds have risen over Yates Racing since Robert Yates turned the operation over to son Doug. They continue to search for full time sponsorship for the No. 28 and 38 cars driven by Travis Kvapil and David Gilliland, respectively.  The operation is currently on life support with an affiliate relationship to Roush/Fenway Racing. Ford continues to provide manufacturers support.

 

Conservative estimates place costs for a weekend of racing Sprint Cup in the $350,000 range. For both teams Yates is coughing up nearly three quarters of a million every week to race. The question is how long they can continue before the purse runs dry. The paint scheme this past weekend at Texas included the banner sponsoryates.com, a testimony to the level of desperation by the Yates teams.

 

Bill Davis Racing (BDR) released Rookie of the Year campaigner Jacques Villeneuve after he failed to qualify for the Daytona race citing lack of sponsorship and rising costs as the primary reason.  (Villeneuve is still listed as the driver of the #27 BDR team at http://www.billdavisracing.com/cs27/driver/bio)

 

Then there is Wood Brothers Racing (WBR). Glen Wood and Family have been involved since the earliest days of NASCAR right along side the Petty’s and the France’s. For fifty eight years WBR has been involved in the sport in some fashion. The list of drivers who have piloted a Wood Brothers machine reads like a history lesson of NASCAR.

 

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After the 2003 season, WBR moved their operation from Virginia to North Carolina to be closer the heartbeat of the sport. In hindsight, this decision was probably ten years too late. Being a single car operation in Sprint Cup today is a visible disadvantage in resources and technology. They continue to rely on driver Bill Elliott’s champions provisional to make races when the car is not performing up to the rest of the field.  Should the Wood family fall by the wayside, like so many others have, our sport will be the diminished as a result.

 

Considering the news from the Petty camp this week regarding General Mills announcement that they would be going to the fourth Childress team for the 2009 season, it is not inconceivable that Petty Enterprises could soon be in the same situation as Woods and Yates. Fortunately, the Petty name is a franchise in its own right and will carry a lot of weight with prospective sponsors. 

 

So, what will the future bring? Today there are around twenty five racing operations attempting to qualify for Sprint Cup races. Clearly, the three and four car operations have an advantage in funding and team resources. It is possible that within three or four years NASCAR will see this number reduced to eleven or twelve owners of four car operations. With the cost of the sport spiraling out of control and sponsor dollars getting tougher to come by, this may be the only thing that will keep cars on the track.

 

It was painfully obvious the day NASCAR announced the Southern 500 would run no more at Darlington Raceway that tradition and history would succumb to sponsor and market demands. No less of a tragedy will be the day a Petty car is not found in the garage on race weekend.
 
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The views and opinions in this article are that of the writer(s) and not necessarily that of SCR
 
 
 

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