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What’s Next for the Petty’s?

 

April 4, 2008

T. Jay Maddox - SCR 

 

Earlier this week Petty Enterprises announced that they were loosing General Mills as a sponsor of the number 43 car driven by Bobby Labonte at the end of the current season. General Mills, a Fortune 500 company, has been the primary sponsor for the car made famous by “The King”, Richard Petty for the past nine seasons in NASCAR’s top series.

 

Reportedly General Mills had been looking for some time to move their sponsorship and was in discussion with several teams. They selected Richard Childress Racing (RCR) and will be the primary sponsor for their fourth team in 2009. While RCR has been willing to discuss the new team and its sponsor they have not named a driver. One possibility could be Bobby Labonte moving from Petty Enterprises to RCR at the end of the season.

Photo: James S. Langley
No.43.jpg
Petty Ent. will have to replace General Mills as sponsor of the No. 43 for the 2009 season

Subsequent to the news of the loss of General Mills as a sponsor on his car, Bobby Labonte commented on his plans. “I’m very humbled by the level of interest in my future, but at this time I’m concentrating all my efforts in getting Petty Enterprises back to victory lane,” said Labonte. “I feel good about all the positive steps that Petty Enterprises has made and continues to make.” 

 

So where does this leave Petty Enterprises? They know they are losing the major sponsor on their best team and they may lose their best driver if Labonte, the 2000 NASCAR Sprint Cup champion decides to take his champion’s provisional to the new RCR team.

 

“I am proud of our organization‘s rich tradition,” said Richard Petty "We will look at bringing in fresh resources and new partners as a real opportunity to further grow and improve the Petty organization. Especially those who share in the same core values of integrity, dedication and winning that have come to define Petty Enterprises.”

 

Smaller teams like the Petty’s have struggled to keep up with the larger teams and sponsorships are crucial to their success. The Petty’s have not been nearly as competitive as today’s best teams since the heyday of Richard Petty, who won a record 200 races in his illustrious career. Along with his father Lee Petty, the Petty’s have been the backbone of the sport and synonymous with rise in popularity and success of NASCAR. However their most recent performance has been in decline. Kyle Petty’s average starting position in the last five years has been no better than 31st and his average finish has been no better than 24.5. His average finish this year for five races is 36.2 and he was too slow to qualify at Martinsville.

 

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The loss of General Mills is a significant blow to their future. However, it pales in comparison to the loss of Kyle Petty’s son, Adam who was tragically killed in practice crash at New Hampshire International Speedway in 2000. Adam was the future of the Petty organization. He had “The King” Richard’s brilliant smile and appeared to have his talent behind the wheel as well. The Petty’s are well respected for their contributions to the sport on and off the track. They are attractive and eloquent spokespersons for NASCAR as well as sponsors. But they are not as competitive on the track as they need to be and to some sponsors winning is crucial to their continued support.

 

This is critical time for Petty Enterprises. They must have solid sponsors, competitive drivers and better equipment on the track. To many fans, the loss of the Petty’s in NASCAR is unthinkable. They’ve been in NASCAR from the beginning and there is no question they have played an enormous role in its past. The question now is will they be a part of its future?

 

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The views and opinions in this article are that of the writer(s) and not necessarily that of SCR

 

 

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