Notable among these are:
Mars candy announcing
they will sponsor the No. 18 Gibbs Racing Toyota next season driven by Kyle Busch. This is the M&M banner currently
driven by David Gilliland on the No. 38 Robert Yates machine.
Budweiser is leaving
DEI and partnering with Kasey Kahne and Gillett/Evernham Racing for next season on the No. 9 Dodge. The Budweiser logo
already sits proudly on Kahne's official website.
Speaking of the King
of Beers, there has been a dethroning. Coors Light will become the official beer of NASCAR starting next year. This
is a five year deal worth $20 million.
Advanced Micro Devices
(AMD), the official technology partner of NASCAR, has obtained a release from their commitment and will leave the sport in
the very near future. AMD is credited with many of the technology improvements related to timing, scorekeeping and communications
over the past few years. NASCAR is seeking a new partner to assume this role.
You need a scorecard to figure
out the dynamics of the Pepsi vs. Coca-Cola arrangements with the sport. In 2008, Coca-Cola, the official soft drink
of NASCAR, will become the official soft drink of International Speedway Corporation, which means Daytona, Talladega, and
ten other speedways on the racing circuit will be pouring only Coca-Cola brands in their concessions. Coca-Cola will
also become the new sponsor of the July race at Daytona. Pepsi has been the sponsor of the summer race since 1984. Coca-Cola
will maintain it's sponsorship of the 600 mile race at Lowe’s Motor Speedway.
2006 StockCar Review.
