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For Sale: NASCAR Racing Series Sponsorship

 

August 31, 2007

Mickey Mills - SCR

 

One path to driving in the Nextel Cup Series is to go through the Busch Series. Many of the former Busch Champions continue to drive in NASCAR's premier series. Prominent among these are: Kevin Harvick, Dale Earnhardt Jr., and Martin Truex Jr. Jeff Gordon was the series Rookie of the Year in 1991, but graduated to the big league before earning a Busch championship.

 

Anheuser-Busch signed on in 1982 to provide full time sponsorship of the newly revamped late model sportsman series. For the first two years Budweiser carried the sponsorship. However, in 1984 the Busch brand took over and in 1986 the series was renamed the Busch Grand National Series. In 2003, "Grand National" was removed from the title to become the Busch Series that we know today.

All of that comes to an end at the end of the 2007 racing season. Anheuser-Busch advised NASCAR they would not be renewing the series sponsorship moving forward. This left NASCAR in the position of finding a new sponsor with not quite a year to do it. I'm sure NASCAR was confident they would easily find a corporate big wig willing to pony up several million dollars to fly their banner over the series for the '08 season and beyond. It hasn't been a cake walk.

 

Until recently the front runner for sponsorship seemed to be Subway. Possibly spooked by the recent NASCAR/Nextel vs. AT&T issue, talks with Subway have reportedly stalled and NASCAR has been renewing talks with other possible partners. Rumors have it that the price tag for the series has been sliced almost in half from the original asking price of thirty million.

 

Here are some of my thoughts for a new sponsor for the "Minor League" of major league racing.

 

The LOWE'S Racing Series –

 

This might not work because Home Depot would probably build a track right across the highway and run their own race. Decisions, Decisions!

 

The PILLSBURY Racing Series –

 

Chicken and Biscuits for everyone!

 

The HARLEY-DAVIDSON Racing Series –

 

They could implement a new rule that says you can only change two tires at a time.

  

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The CRACKER-BARREL Racing Series –

 

Biscuits and Gravy for everyone!

 

The F.B.I. Racing Series –

 

Give them something to do with all their free time.

 

The JIMMY DEAN SAUSAGE Racing Series –

 

Sausage and Biscuits for everyone! (I see a theme developing here)

 

A partnership with Pillsbury would work quite nicely

 

The TOYOTA Racing Series –

 

Ford, Chevrolet and Dodge would likely take exception to this, but they did let Toyota come to the party in the first place.

 

The CAPITAL ONE Racing Series –

 

The new theme..... What's Left in Your Wallet??

 

The LIZ CLAIBORNE Racing Series –

 

This could make great strides in solving the NASCAR diversity issue.

 

The ROCKWELL AUTOMATION Racing Series –

 

They could even tell the teams who could drive the car.

 

The SOUTHWEST AIRLINES Racing Series –

 

The starting grid could be three wide - Row A, Row B, Row C

 

The WALT DISNEY Racing Series –

 

It's a Small World After All. Former park entertainers would make great tire changers.

 

The UPS Racing Series –

 

Forty two big brown trucks on the grid.... I like it!

The YOO-HOO Racing Series –

 

Who couldn't get into a racing series with a name like that!!

 

The STARBUCKS COFFEE Racing Series –

 

That's one way to get NASCAR to Washington!

 

The NASCAR FAN'S Racing Series –

 

Why don't each of us pony up five bucks and buy a piece of the action?

 

The MICHAEL WALTRIP Racing Series –

 

He does have a way of thinking big! 

 

Anyway, you get the idea. 

 

NASCAR wanted to have the new sponsorship in place by the end of November. Without a primary sponsor they might have to fund it themselves. That should carry them until 2021 or so.

 

If you have some good ideas for a NASCAR Busch Series Sponsor, let me know. I might have to do this again with all of your ideas.

 

Questions, Comments;

Email Mickey

 

The views and opinions in this article are that of the writer(s) and not necessarily that of SCR

  

   

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