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Who is the Real Winner in the Battle for the Number 8?

 

August 23, 2007

Jay Staton – SCR

 

Once again Junior Nation has been dealt another shock because Hendrick Motorsports (HMS) and Dale Earnhardt Inc. (DEI) could not come to terms regarding transferring Dale Earnhardt Jr.’s former number 8 to his new team—and Junior Nation will learn to deal with it. But even more interesting is the dynamic between Dale Earnhardt Jr. and his stepmother, Teresa, widow of his father.

 

First, a curious detail of the story is that NASCAR “owns” the car numbers--All of them.

 

The reason that Petty Enterprises displays the number “43” on Bobby Labonte’s ride is that when King Richard retired, NASCAR indicated that if they did not run it that the number would be “reassigned”.

 

Why Richard Childress is able to keep the famed number “3” but not run it would appear to be simply because Dale Earnhardt Sr. has become iconic and NASCAR determined that it would be more politically expedient to not run the number, until if, and when, Childress decides to run it.

Photo: James S. Langley
Photo: James S. Langley

Which makes it all the more interesting—why are the car numbers even the Team’s call-- and not NASCAR’s, which usually likes to be involved with all things pertaining to marketing?

 

But given the “rules” on this as they currently exist, Mark Martin recently stated that the number “6” was Jack Roush’s number—and that was that, and it was so self evident that Roush would want to keep it that Martin did not even bring it up. So, if one wants to have the rights to a number (any number, including eight), one needs to first own a Cup Team. Objectively, Teresa does, Dale Jr. doesn’t. The number is hers to keep if she so chooses, period.

 

Nevertheless, it is also generally acknowledged that there are some hard feelings involved, and Teresa has been deemed the villain by Earnhardt Nation.

 

Perhaps, perhaps not, but the personal side of the Dale Jr. and Teresa story is an interesting one and in a country with one of the highest divorce rates in the world, not an uncommon one.

 

It is well known that Dale Earnhardt Sr. placed racing first in his life—and there were no close seconds--when Dale Jr. was growing up.

 

Eventually Dale Sr. married Teresa, and started another family. And while Senior was in the limelight on the superspeedways, Junior was literally cutting his knuckles on short tracks earning his right to be in the big-time.

 

It was fortunate that Dale Sr. hired his son to drive for DEI, and fortunate that they shared driving duties in a Corvette at the Rolex 24 days before Dale Sr.’s last Daytona 500. Clearly, Dale Jr. was receiving the approval of his Father, and enjoying every minute of it.

 

It also needs to be noted that Dale Sr. chose to bequeath DEI to his wife, Teresa, rather than his son, Dale Jr. Dale Sr. was a sharp businessman, and that was a decision that he chose to make.

 

After Dale Sr. demise, a strained relationship remained behind—and evolved. Initially, Dale Jr. was contractually driving for someone that he had never been particularly close to, and felt fortunate to be doing so. As his own fame increased exponentially, as so often happens in life, the tables turned, and Dale Jr. became the chief revenue drawing power for DEI.

  

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And so The Issue became one of control. Teresa has control of her company and chose to keep it, and Dale Jr. chose to take control of Dale Jr. and move on.

 

It seems so simple, and yet many never take the leap that Dale Jr. is taking—that of severing all ties.

 

How many times has a particular behavior—and usually one that is not working too well—been explained as “that’s just the way we have always done it in our family”?

 

Children of alcoholic or addictive parents have a much higher chance of following that same road themselves; either through emulating the behavior per se or somehow theoretically justifying it by deeming it “normal” through living lives of excess themselves.

 

Sound ridiculous? Again, statistically, it is not.

 

Once I asked a close friend if he wanted to attend a short track event. He asked his spouse, who said that he should attend, but that she would stay behind. Much later, after much therapy (and just prior to the divorce) it was “discovered” that she felt abandoned on that evening, just as her Father abandoned her when she was sixteen. The kicker is that her Father “abandoned” her when he passed away…

 

Clearly, it is difficult to let go of past hurts—even as adults. But it can be done, and Dale Jr. is taking the steps to get there, as can be evidenced when he said “If I was to get the 8, and allow Teresa to have limited control of it, I'd still have to deal with her, and that wasn't what I wanted”.

  

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Are things still less than perfect between Dale Jr. and Teresa? Clearly they are. But Dale has taken his first step—that of independence. The next will be Forgiveness, which results in letting go of both the hurt and the pain.

 

That is the Big Deal, but there are more positives: Dale Jr. will stand on his own as a driver in unquestioned equipment, and Teresa, who is one sharp cookie herself (remember, Dale Senior chose to marry her and leave her the business) will stand on her own as an owner.

 

If you are an Earnhardt Jr. fan (and all of us are to some extent) while you are waiting to find out what the next sponsor’s products are to purchase, and what the next number to cheer for is, consider showing real support—and join Junior as a winner in letting go of whatever truly needs to be let go of. Walk away from, and grow beyond, your own personal…“number 8.”

 

Questions, Comments;

Email Jay

 

The views and opinions in this article are that of the writer(s) and not necessarily that of SCR

  

 

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